Awesomeness is a business model
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominate and others just survive. Learn who the Bacon Brands are, and how to become one. Oatmeal v Bacon: How to Differentiate in a Generic World makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking, and full of useful strategy ideas, Oatmeal v Bacon will transform the way you market and advertise, develop products, create customer experiences, and build a culture.
Building your identity through proper branding is the basis of good marketing. It is what takes you and your business from good to great. Most of all, Oatmeal v Bacon will give you permission to be yourself and build a brand around being truly DIFFERENT.
Based in Austin, Texas, Justin Foster believes that nothing matters until you connect to the heart. And that when you connect to the heart, it changes how you live, lead and brand. Co-founder of the branding firm Root + River, Justin is a relentlessly optimistic advocate for unleashing the power of being human – and a vocal supporter of leaders who want to eliminate all that is average and stale in their organizations.