Awesomeness is a business model
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominate and others just survive. Learn who the Bacon Brands are, and how to become one. Oatmeal v Bacon: How to Differentiate in a Generic World makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking, and full of useful strategy ideas, Oatmeal v Bacon will transform the way you market and advertise, develop products, create customer experiences, and build a culture.
Building your identity through proper branding is the basis of good marketing. It is what takes you and your business from good to great. Most of all, Oatmeal v Bacon will give you permission to be yourself and build a brand around being truly DIFFERENT.